One thing is always true for marketing, and that’s changing up the old format. Blogs and social media remain the mainstay for many organizations, especially financial institutions, but innovators are looking toward channels that emphasize visual language, such as interactive content, live streaming, virtual reality, etc. Inside this white paper:

- Keep a competitive marketing strategy
- Keep content relevant, short, iterative and engaging
- Capitalize on micro-moments
- Careful use of storytelling
- Video, video, video