Financial Literacy, Regrets, and the Importance of Good Saving Habits: How Credit Unions Figure into the Equation

Modern marketing is all about catering to a demanding, informed consumer. How do financial institutions market themselves to people who aren’t informed? Inside this white paper:

- Poor financial literacy means a greater need for financial education
- Poor savings habits means a greater need for consumer-friendly financial products
- How credit unions can deepen their relationships with members and provide greater value

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